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Featured projects » Advertising Business Model

A Valuation of an Innovative Captive-Audience Advertising Business Model

An innovative business model for captive-audience advertising was proposed by the Client. Many assumptions were made about the parameters of the model and identifying cash flow elements presented a challenge to financial managers.

Our Solution




Business Questions
  • How much is the new business worth, given the assumptions made?

  • What is the sensitivity of the solution to each of the assumptions?

  • Provide three scenarios representing the expected, low, and high value of the business.   


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