Featured projects » Advertising Business Model
A Valuation of an Innovative Captive-Audience Advertising Business Model
An innovative business model for captive-audience advertising was proposed by the Client. Many assumptions were made about the parameters of the model and identifying cash flow elements presented a challenge to financial managers.
Our Solution
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Analysis and verification of all model assumptions
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Identification of positive and negative cash flows
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Choosing the appropriate financial valuation model
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Implementation of various scenarios
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Presentation of the results in numerical and graphical formats
Deliverables
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An interactive spreadsheet solution (Excel), combining all assumptions, business and financial model
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Three reasonable scenarios
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An option to modify each of the assumptions (within its limits) to generate an unlimited number of scenarios
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Documentation (embedded in the spreadsheet)
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